ICC Extends Partnership With FanCraze To Launch A Web3 Fantasy Game

The International Cricket Council (ICC) and FanCraze have announced a significant multi-year partnership extension, marking a pivotal milestone in the evolution of digital fan engagement. This collaboration promises to enhance the cricket fan experience through the launch of innovative products during the ICC Men’s T20 World Cup 2024.

Revolutionizing Fan Interaction with ICC Crictos SuperTeam

The highlight of this renewed partnership is the launch of the ICC Crictos SuperTeam, a Web3 fantasy game that features officially licensed ICC digital video collectibles. With SuperTeam, fans can assemble their fantasy cricket teams using ICC Crictos and compete in various contests to win exciting rewards. This initiative not only adds a competitive edge to the fan experience but also allows enthusiasts to showcase their cricket knowledge and strategic thinking on a global platform.

Building on the Success of ICC Crictos

Over the past two years, ICC Crictos have redefined how fans engage with the sport, offering them exclusive digital video collectibles that commemorate the most memorable moments in cricket history. From iconic match-winning sixes to remarkable individual performances by the world’s top players, these digital collectibles have created a new dimension for fan interaction. The success of ICC Crictos is evident in its ability to attract both new and existing fans, providing them with a unique way to celebrate the sport they love.

Enhancing the Fan Experience with Unique Activations

The partnership between ICC and FanCraze has not only focused on digital collectibles but also on creating immersive experiences for fans. Special activations such as gifting ICC Crictos to fans attending the ICC Men’s T20 World Cup 2022 and offering exclusive behind-the-scenes experiences have brought fans closer to the action. Additionally, events like the ICC Quiz Night and ICC Stadium Tours have further enriched the fan experience, allowing them to meet their cricketing heroes and participate in engaging activities that celebrate the spirit of the game.

The Vision for Digital Engagement

Finn Bradshaw, ICC Head of Digital, expressed his enthusiasm about the new venture: “We are delighted to unveil ICC Crictos SuperTeam and offer cricket fans around the world a new and innovative gameplay experience for the ICC Men’s T20 World Cup 2024. We are excited to enter a new era of digital engagement, using innovative technology to deepen fan interaction and grow the sport on a global scale. Signing up will give fans the chance to be closer to the game than ever before and be a part of the biggest cricket carnival spectacle ever, from anywhere in the world.”

FanCraze’s Commitment to a Global Cricket Community

Anshum Bhambri, Co-Founder and CEO of FanCraze, shared similar sentiments: “The ICC Men’s T20 World Cup is a truly global competition and has been the home to so many iconic moments and players over the last 15+ years. As cricket fans ourselves, the launch of SuperTeam is something we’ve dreamt of since we founded the business. It’s a major milestone for us as we pursue our goal to build a compelling global community for cricket fans, and we can’t wait to see fans put together fantasy teams using their ICC Crictos during the ICC Men’s T20 World Cup 2024. SuperTeam will revolutionize digital sports fandom and will build upon FanCraze’s userbase across 100+ countries.”

A New Era of Digital Sports Fandom

The introduction of ICC Crictos SuperTeam represents a new era in digital sports fandom, leveraging cutting-edge technology to enhance fan engagement. By integrating Web3 technology with the excitement of fantasy sports, ICC and FanCraze are set to create a dynamic platform that offers a seamless blend of digital collectibles and interactive gameplay. This innovative approach not only elevates the fan experience but also positions cricket at the forefront of digital transformation in sports.

Looking Ahead: The Future of Cricket Fan Engagement

As the ICC Men’s T20 World Cup 2024 approaches, the extended partnership between ICC and FanCraze promises to deliver an unparalleled fan experience. Through the launch of ICC Crictos SuperTeam and other innovative initiatives, cricket enthusiasts worldwide will have the opportunity to engage with the sport in ways they never imagined. This collaboration underscores the commitment of both organizations to harnessing the power of digital technology to grow the sport and deepen fan engagement on a global scale.

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